JCPenney's newest advertisement which can be seen here on YouTube shows numerous shoppers yelling "NOOOOOOOO!!!!" upon seeing sale prices in other stores the advertisements announce JCPenney's discontinuation of accepting coupons after February 1, 2012.A fat man inside a teenager's stomach screams "NOOOOOOOO! NOOOOO!" when his fridge is empty in the 1997 Taco Bell commercial.In the 1995 Cap'n Crunch Berries commercial, a teenager does one when he is told that the store is out of Crunch Berries.The general opens it and immediately yells "NOOOOOOOO.!" Cut to a view of the letter, which is just the word "Nooooooooooooooo" spread across the letter in cursive. An advertisement at a movie theater for related discounts has a Roman-looking soldier approach his general in a tent, handing him a letter.The parody is that the note is then shown to actually say "NOOOOOOOOOOOOOOOOO" for an entire page. An officer of a civil-war army receives a letter, and utters a Big No upon reading it. Parodied in an advertisement for the Samsung Epic 4G.There is a literal Big No for the Stop Sex Trafficking logo as seen on the side of this bag:.This was all re-edited from the song's actual music video, which used the Geico caveman to Narmtastic effect, but the commercial's condensed version Crosses the Line Twice into hilarity. A Geico caveman commercial has one of the cavemen giving a silent Big No after seeing the motto "so easy a caveman can do it" on a wall of televisions, shouting up at the sky as he finds Redemption in the Rain and then running through a flock of Disturbed Doves, while 3 Doors Down's "Let Me Be Myself" plays.After learning that they had dark chocolate Snickers, however, he does the exact same thing as before. A recent Snickers commercial had an interesting subversion: A Viking, after learning a store had no Snickers, initially does a Big No straight and while doing so, throws a garbage can at a car to get his point across.A tongue-in-cheek instance was used in commercials for the "Geek Squad" technical support service broadcast in late 2004.When this shot of a character exclaiming negatively while in slow motion, the scene may be even more dramatic (although this is usually a sign that the character is dying).Ī closely related trope is Say My Name, which is often substituted for this. People with different psychologies are not as affected by this and may view the scene as comical instead of as the emotional moment it may be intended as. So when we hear a character screaming with a very loud "nooooooooo!", it really gets to us. The thing that makes this trope so effective is the fact that most people identifying the word "no" with something going wrong. And see here for a hilariously useful Instant-Noooo. Here's two more with a ton more famous ones. See here for a side-by-side comparison of a LOT of No's. Not to be confused with a certain mecha series with a similar-sounding title. See also Death Wail, Big OMG, and Howl of Sorrow. Large Hams will pull one out a Giant "NO!" if given the opportunity.Ĭompare/contrast with Big Yes, Little No, Big "Never!" and Rapid-Fire "No". And also usually the last thing he ever says. When a villain screams the Big "NO!", it's usually as his plans are crashing down around his ears. But not very common in Russian, due to the equivalent nyet's very low screamability. For example, Big "NO!" is commonly played straight in Japanese media, due to the equivalent iya's higher screamability. Occasionally the character will shout something other than "No!"-usually shouting the name of the character that something bad is about to happen or has just happened to. Some variants still have credibility, including a shorter but still intense "No", and a panicked "No no no no no!" Or you can just go for the simpler Skyward Scream. Nearing the point of becoming Narm and a Discredited Trope, though a good actor can still pull it off. Sometimes the Big "NO!" ends the episode with a Cliff Hanger. Used both seriously and for comic effect. This trope is very susceptible to becoming Narm, but does raise the question of exactly how a character should handle a crisis without coming off as a psychotic (by going catatonic), a monster (by cracking a grim joke), or a potty-mouth (by swearing one's head off). If the character is rushing to prevent the something-awful from happening, a slow-motion effect can be employed to draw out the tension of the moment, sometimes to the point of drawing out the "No" into a comical bass growl. The moment when a character realizes that something awful has happened, or notices that something awful is about to happen, and screams "NOOOOOOOOOOOOOOO!" It can also be used when a character is angrily refusing to do something.
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